Synth
Sleeping Better crescent-moon logo centered on a single teal-to-peach gradient background.

Sleeping Better

Sleeping Better is a pioneering prgramme from The University of Oxford using psychological therapy to improve sleep for people at high risk of psychosis. We worked closely with the research team to rebrand the programme, creating an identity that balances scientific credibility with human impact.

Our approach focused on visually reflecting the team’s groundbreaking work and their commitment to improving patients’ lives. 

The result is a brand that communicates clarity, care, and innovation, supporting Sleeping Better’s mission to deliver meaningful change through research.

IdentityBrandArt Direction
Sleeping Better brand collage with logo, natural landscapes, leaf close-up, and green background
Co-branding slide showing University of Oxford crest alongside the Sleeping Better crescent-moon logo on a navy background.
Polysans typeface specimen for the Sleeping Better brand with large numerals, symbols and alphabet on light green.
Sleeping Better colour palette and logo treatments: navy on light, light on navy, light green and dark grey tiles.
Sleeping Better logo guidelines page with large crescent-moon logo and explanatory usage text.
Sleeping Better safe space/exclusion zone diagram showing required clear area around the logo.
Set of six soft, sky-inspired gradient background options for the Sleeping Better identity.

If you would like to discuss a project, 
please drop us a line.

hello@studiosynth.co.uk