Synth
Black hoodie with large pink OCAP logo across the chest, branded merchandise for Oxford Cognitive Approaches to Psychosis.

o cap

The Oxford Cognitive Approaches to Psychosis 
(O CAP) is a research group established by Professor Daniel Freeman at the University of Oxford in 2011. It is one of the world’s largest clinical psychology research teams. Their focus is on understanding the causes of mental health problems and identifying the best treatment methods. 

They needed an identity that reflected the high standards of the ground breaking work this group of people are doing.

IdentityBrandStrategy
OCAP wordmark logo in light green on dark grey background, minimalist brand identity design.
Smiling woman outdoors with OCAP logo overlay, brand identity applied to lifestyle photography.
OCAP brand mark construction diagram combining geometric and organic forms to create the identity symbol.
Typographic layout of “Oxford Cognitive Approaches to Psychosis” in GT Haptik, part of brand identity system.
OCAP logo lockup with full name “Oxford Cognitive Approaches to Psychosis” on pink background.
OCAP brand guidelines collage showing co-branding with Oxford, logo spacing, color palette, and photography style.
GT Haptik type specimen in various sizes, demonstrating typography hierarchy for OCAP brand identity.

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If you would like to discuss a project, 
please drop us a line.

hello@studiosynth.co.uk