Synth
Cortec logo with abstract symbol displayed on a soft green background with organic gradient curves.

Cortec

Cortec are a healthcare company based in Sweden, dedicated to enhancing women’s health through the design and distribution of innovative medical devices. 

Working closely with the company owners, Helena and Sophie, we gained a comprehensive understanding of the brand’s priorities and the need for their new identity to feel human whilst still reflecting the technical nature of their products.

 The result was a digital-first brand that effectively represents Cortec’s dedication to improving women’s health. 

IdentityBrandStrategy
Scientist in lab coat and protective gear looking into a microscope with Cortec logo overlay.
Cortec Instagram story showing a female scientist pipetting in a lab, with translucent wave shapes and the Cortec logo on a green gradient.
Profile Picture cortec
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Cortec Instagram story with abstract green and lavender background, flowing white line art, and the Cortec wordmark.
Profile Picture cortec
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Cortec Instagram story featuring an athlete stretching, with translucent wave shapes and the Cortec logo on a green gradient.
Profile Picture cortec
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Cortec Instagram story with the headline “designing better lives for women” on a green gradient background with flowing lavender line art.
Profile Picture cortec
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Trade show banner with Cortec branding, tagline “Revolutionizing women’s health,” and lifestyle photo of two women outdoors.
Notebook with hand-drawn logo sketches for Cortec, exploring medical and human-inspired visual ideas.
Digital vector illustration of Cortec abstract logo mark with editable anchor points visible.

Identity system

Creating a visual identity system that is flexible, dynamic and adaptable to different use case. 

Organic curves but with a system originates from a mathematical logic.

Six variations of Cortec organic abstract logo shapes displayed on a black background.
Photo collage showing Cortec brand moodboard with science labs, women in sports, outdoor lifestyle, and health-related imagery.
Cortec website mockup on tablet screen, featuring green header and scientist working with microscope.
Tote bag with Cortec logo and Instagram mockup showing Cortec’s social media profile with brand identity.
Cortec brand type specimen—large “Hej!” set in Montserrat on a lavender background.
Montserrat typeface overview for Cortec—paragraph description and Semibold/Medium alphabets/numerals on white.
Cortec color palette—swatches labeled: pistachio #CFFFCF, gradient C6FFC6–70E3A5, lavender #DBCEE7, contrast dark green #3B5856, slate #3F4649, tint #737879, soft grey #E8E8E8.
Cortec brand background graphic—green gradient with translucent organic wave shapes; small “cortec” logo top-left.
Cortec primary logo—dark slate wordmark with abstract knot symbol on a lavender background.
Cortec primary logo in pistachio on a dark green background.
Cortec exterior signage—pistachio logo and wordmark on a dark green panel mounted to a building.
LinkedIn company page screenshot for Cortec Medical—About tab with green header artwork and logo.

If you would like to discuss a project, 
please drop us a line.

hello@studiosynth.co.uk