Synth

Green Lili

Brand and identity for Green Lili, an independent home lifestyle art brand that promotes slow living. The approach for this project started with a lot of sketching, tracing, and then digitising a hand drawn logo to provide an identity with a point of difference in what is a busy and saturated marketplace. When viewed alongside the art, the logo feels like an extension of the abstract expression — a nod to an artist’s signatures.

IdentityBrandStrategy

Optical logo to ensure legibility and clarity at smaller sizes. With over 70,000 followers on instagram, this flexibility was an important detail to brand delivery.  

Green Lili typography system—Domaine Display headline specimen with brand copy for marketing design.
Green Lili logo exploration collage showing hand-drawn wordmark sketches used in brand design.
Modern living room with abstract wall art and skylight, Green Lili branding overlay for interior styling.

more
projects —

Volvo

A person in a beige coat walks toward a silver electric car by the ocean, showcasing sleek automotive and product design.

A three year project with Volvo focused on advancing product, brand and UX through innovation and patented features.

Beat the Quit

Beat the Quit

A campaign for Sports Direct in collaboration with Nike, New Balance and Asics.

Cortec

Cortec

Identity, brand and strategy for Swedish healthcare company, Cortec.

Bistro

Bistro

Working with Panasonic, we defined the identity and digital experience for the relaunch of the Panasonic Bistro oven.

Sleeping Better

Sleeping Better

Brand, identity and art direction for Sleeping Better, a pioneering programme from The University of Oxford.

o cap

o cap

Brand, identity and strategy for the research group known as O CAP based at The University of Oxford.

If you would like to discuss a project, 
please drop us a line.

hello@studiosynth.co.uk