
Green Lili
Brand and identity for Green Lili, an independent home lifestyle art brand that promotes slow living. The approach for this project started with a lot of sketching, tracing, and then digitising a hand drawn logo to provide an identity with a point of difference in what is a busy and saturated marketplace. When viewed alongside the art, the logo feels like an extension of the abstract expression — a nod to an artist’s signatures.
IdentityBrandStrategy








