Synth
Green Lili handwritten logo in white on deep green background, brand identity for home décor e-commerce.

Green Lili

Brand and identity for Green Lili, an independent home lifestyle art brand that promotes slow living. The approach for this project started with a lot of sketching, tracing, and then digitising a hand drawn logo to provide an identity with a point of difference in what is a busy and saturated marketplace. When viewed alongside the art, the logo feels like an extension of the abstract expression — a nod to an artist’s signatures.

IdentityBrandStrategy
Modern living room with abstract wall art and skylight, Green Lili branding overlay for interior styling.
Green Lili logo exploration collage showing hand-drawn wordmark sketches used in brand design.
Woman hanging framed wall art in minimalist interior, overlaid with Green Lili logo.
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Solid mustard background with Green Lili logo in handwritten typography for brand identity.
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Styled bedroom interior with framed wall art above bed, overlaid with Green Lili logo and Instagram slider.
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Solid neutral beige background with Green Lili logo in black handwritten typography.
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Bright hallway interior with wooden flooring and decor, overlaid with Green Lili logo.
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Green Lili website category page—“Wall Art Sets”—UX/UI for online art shop and interior décor.
Green Lili branding on smartphone storefront and dark tote bag mockup, demonstrating flexible identity.
Green Lili typography system—Domaine Display headline specimen with brand copy for marketing design.
Green Lili variable logo guideline showing optical adjustments for readability at smaller sizes.
Green Lili logo on playful color blocks with abstract illustration, part of the brand visual language.
Bright living room with framed neutral artwork and sofa, Green Lili branding overlay for lifestyle photography.
Angled smartphone mockup showing the Green Lili homepage—e-commerce UX promoting canvas art and reviews.

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hello@studiosynth.co.uk