Geidea
We partnered with Geidea on a 3 month project to overhaul and deliver a new digital experience for the brand. Collaborating with executives and directors to enhance product organisation and experience for a scalable digital ecosystem. The ask was to ensure their new brand & creative direction translated into the product experience. We identified a need to design a strategy for a cohesive experience across all touch points - from brand to UIs and payment terminals.
Elevating the Geida brand pattern by building it out in a 3D environment. This provided flexibility to then explore various ways to light, materialises and animated the pattern. Brining energy and depth to the visual language.
