A typeface is the most prominent element of any design system. And when looking into the science of how humans read, scan and glance at text in the context of a car, typography needs to be scrutinised when it come to safety, style and performance.

Volvo’s relentless pursuit to excellence in safety resulted in creating a Car First Custom Font Family. Working with Dalton Maag to bring the vision to life in collaboration with Liam, Volvo turns typography into a tool for ‘glance-based’ clarity. Reducing cognitive and setting a new standard for how a typeface can support safety.